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Monday, February 17, 2014

World Chess Champ Magnus Carlsen: New G-Star Video Released

Chess Blog for Daily Chess News and Trivia (c) Alexandra Kosteniuk, 2014

Hello everyone,




In 2014, G-Star re-thinks the status quo and re-thinks beauty. With chess as a metaphor for life and the G-Star design ethos, the campaign is a call to think and re-think every move, to always move forward. In the campaign film directed by Shueti, Magnus Carlsen and Lily Cole enter a fantastical game of chess in a surreal landscape of concrete and steel. Drawing a link between Carlsen, Cole and G-Star, the film shows how an uncompromising attitude is key to moving forward, in any pursuit. (via G-Star Official YouTube Channel)



From Alexandra Kosteniuk's
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3 comments:

  1. Sonja, BerlinFebruary 17, 2014 at 4:23 PM

    looks cool now if chess actually had several Carlsens ;)

    ReplyDelete
  2. Sebastian Wolff, WashingtonFebruary 17, 2014 at 4:38 PM

    Interesting video Carlsen looks more confident than the last G-star videos - more power to chess

    ReplyDelete
  3. J.L. ViennaFebruary 17, 2014 at 4:40 PM

    The look of a world champion - I liked what Alexandra Kosteniuk did for chess in 2008 and now Magnus Carlsen great job

    ReplyDelete

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