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Tuesday, October 11, 2011

...And bank commercial with chess motif and Aruna Anand!

Chess blog for latest chess news and chess trivia (c) Alexandra Kosteniuk, 2011


Hello everyone,


Here's a sweet commercial for an Indian bank featuring none other than World Champion Vishy Anand's wife Aruna Anand. 





The print campaign





Credits: 
Client: Union Bank of India 
Creative agency: Mudra West
Office head: Arijit Ray
Sr. Creative copy: Aman Mannan
Sr. Creative art: Ashish Phatak
Copy writer: Faraz Alam
Art: Rachana Muslonkar
Mahesh Karande
Account management: Dominic Savio
Naresh Parmar
Deeshant Bhandarkar
Account planning: Aditya Kanthy
Ketaki Rituraj
Director: Sainath Choudhury
Production house: Purple Vishnu Films
Agency producer: Vishal Sane


From Alexandra Kosteniuk's
www.chessblog.com
Also see her personal blog at
www.chessqueen.com
at

6 comments:

  1. Amrit Puri Knights Chess Club New DelhiOctober 11, 2011 at 4:46 AM

    Nice commercial but where is their son Akhil?

    ReplyDelete
  2. Saira Fernandes, MadridOctober 11, 2011 at 4:49 AM

    Gosh she does more hard work than Vishy.

    ReplyDelete
  3. StarOctober 11, 2011 at 4:52 AM

    Thanks for sharing this video. Please make it the number one video on your blog. I have immediately mailed it to my wife. MUST WATCH FOR ALL WOMEN OUT THERE. The lady behind the world chess champion.

    ReplyDelete
  4. Symeon, AthensOctober 11, 2011 at 4:53 AM

    Very nice ad campaign. I would like to see you Chess Queen in an advert soon.

    ReplyDelete
  5. Alexis Cochran, New ZealandOctober 11, 2011 at 5:08 AM

    I will make do without an Indian wife but wouldn't mind if i could play like Anand. :( or Alexandra.

    ReplyDelete
  6. Aaron, WurzburgOctober 11, 2011 at 5:14 AM

    No wonder Anand is losing in Bilbao if he leaves behind Aruna.

    ReplyDelete

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